ARTIST HEROES WHO PAINTED MODEL KIT BOXES

THE VISUALS ON MODEL KIT BOXES are what the marketing men call ‘primary sales tools.’ Simply put, if you can spot an attractive box in a store or on screen, the odds are that you’ll want to home in for a closer look. 

REVELL BOX ART: UNSUNG ARTISTS WHO MADE YOU WANT TO BUY A KIT

Celebrating five years of Scale Model News, here we look again at Revell box art, and the artists who created them. The visuals that decorate kit boxes are what the marketing men call ‘primary sales tools’. Put simply, if you can spot a decent box from a distance - or today, easily on screen - the odds are that you’ll go over to have a closer look.