HORNBY GETS GROWN-UP - 2012 AD CAMPAIGNS TARGET ADULTS

SMN market report:

Hornby Hobbies are expanding the company image away from pocket-money-price ‘small boys’ toys’ to moneyed-and-mature ‘big boys’ toys.’ Well, that’s our take on the plan. In advertising marketeer-speak, Hornby has launched: “a long-term brand campaign as part of a big push to introduce adult consumers to its products.” Having said that, Hornby traditional strengths remain, with updates to the rail range that include the 4-4-0 locomotive above, and the ready-weathered 4-6-0 Black 5 shown after the jump.

NEW BUS FOR LONDON - CORGI ANNOUNCES RELEASE DATE FOR DIECAST ‘BORIS BUS’

SMN update:

Corgi has announced a target release date of March 2012 for the 1:76 scale New Bus for London (NB4L) now under development, and currently running on a similar schedule to the real thing. The Corgi diecast model will scale out to 146 mm (5.75 in) long and be marketed under the successful London Original Omnibus Company (OOC) name. As planned, the first OOC New Bus will wear the livery, destination, and numbers of the first route that the new bus will serve. Corgi planners are expecting to see details of this route very soon.